Edison Research and PodcastOne have had an interdependence relationship with mutual giving and mutual receiving. Edison Research is a research firm while the later is an advertising company owned by Norman Pattiz. Five brands in podcast network were up on survey by the Edison in regards to where their promotional and marketing strategies were really pushing products in the market. These national brands composed of renowned companies in new lines of products and entry-level companies seeking market penetration.
Advertising survey outcomes show that the customers (audience) were open-minded and well disposed of the brand information and in fact were willing to buy the brand’s portfolio products now or later. Pre-research had shown the market as expectant and positive about brand merchandise with over 22% almost persuaded to buy. 47% was enthusiastic about financial products on podcast one, while 24% on farm/garden produce and 37% on automobiles.
Tom Webster of Edison Research Strategy said that PodcastOne is shaking off the consumer market and the audience is responsive to podcast brand advertising. It serves the purpose right of availing information creating awareness and brand market penetration. Norman Pattiz said that podcast network had set the advertising of brand a notch higher compared to common product advertising.
About Norman Pattiz
He is a celebrated entrepreneur and a media investor. Norman Pattiz is the CEO and founder of PodcastOne Advertising agency. Podcast network airs over 300 hours weekly in programming projects. Mr. Pattiz is the founder of Westwood One, American mainstream media house owning and managing CNN Radio, NFL Football, CBS News, NBS network, The Super BOWL AND the Summer Olympic Games among many others.
Norman Pattiz recently flagged the Courtside Entertainment Group known for audio on demand programming under the PodcastOne network. PodcastOne envoy comprises of celebrities such as Chris Jericho, Steve Austin, Dan Patrick, Larry King, Laura Ingraham, Dr, and Drew among other big personalities. Norman Pattiz has brought a resurgence in media more some in sports, entertainment, reality talks and comedy programming.
President Bill Clinton in 2000 appointed him to lead the American Broadcasting Board of Governors and reappointed again in 2002. He has the thumb stamp from National Radio Hall of Fame, Forbes Magazine, and the American Library Broadcasting (https://www.crunchbase.com/person/norman-pattiz#/entity). Norman Pattiz had the coveted Giants of Broadcasting Award and got featured in Global Change Makers Conference of 2016. His interest in language and speech has earned him a position at Pacific International Relations Council and the Foreign Relations Council. He is married to Mary Turner.