Business mogul and celebrity publicist, Jonathan Hay, has recently come forward with several tips that can have a considerable effect on any company’s online reputation. As an expert in online reputation management, his strategies are well worth considering. With that in mind, here is a quick overview of some of his bigger points.
“There’s no such thing as bad publicity.” It’s an old saying, but it’s one that is worth repeating. In Hay’s mind, both negative and positive news stories can have an effect on a business, the only difference in the impact is whether a company chooses to embrace it or ignore it. By owning up to past mistakes, or confessing to a scandal, it can often make a company look more sympathetic to the public than if they tried to fight it.
Awareness is Key
While negative news stories can help build up a brand, that doesn’t mean negative advertisements should always be embraced. In fact, Hay says that it’s important for businesses to always keep an eye on how their brand is being perceived online. While a negative news story can improve a company’s digital presence, it can always sway public opinion if handled poorly. An online reputation management agency can help manage this balance and ensure that a company’s image is always being positively presented.
Keep Your Staff Coordinated
One of the biggest issues with managing a brand online is coordination. When different people in a company start leaking contrary information, it can make the company appear disjointed and possibly even incompetent. Again, an agency that specializes in online reputation management can help with this. Of course, the best way to improve coordination is to develop a reputation defense strategy directly with staff members. By having a readily available defense strategy, businesses can protect their interests regardless of when their reputation is at stake.
While there’s plenty more that could be discussed with each of these issues, they should serve as an effective baseline for businesses that are interested in improving their digital media presence.
Online searches are done every day either by employers or individuals to get information about a person of interest. Google search has been used to get information and people usually judge based on the information found. You may not be aware of the Google searches done on your name but be sure often a potential client or a potential employer searches your name or company online. You are responsible for the quality of the information that one receives whenever you are searched. Online reputation management is the act of ensuring that whatever shows up when you are Google searched is positive while pushing the negative information at the bottom of the search results.
Online reputation management process
The first and most vital step in online reputation management is to Google. Onlinereputationreviews.com says you are required to find your name and based on the information received rate yourself from negative; hey that’s not me, positive & relevant to no content. Once you have done that, there is the need for search engine optimization whereby the positive information is pushed higher in the web search results. It can also involve content creation. Tools like Brand Yourself Online Reputation Management can be used to achieve the desired Google search results.
In cases where the search contents were unavailable, one can build their desired online foundation to look even better. You are advised to buy a domain, register it for the longest possible time and make sure your name is correctly written during its registration.
Once the above information is available, one is now expected to improve their Google image results. It is necessary and helps you to avoid unknown people’s images popping when someone is searching. You are required to take only positive photos and let Google know that the picture is about you. You can do that by including your name in the picture caption. By doing the above as stated, we hope your Google search results will be improved, and you will be capable of rising above any negative contents in your Google searches. For more information on improving your online reputation, visit https://www.reputationdefender.com.