Business mogul and celebrity publicist, Jonathan Hay, has recently come forward with several tips that can have a considerable effect on any company’s online reputation. As an expert in online reputation management, his strategies are well worth considering. With that in mind, here is a quick overview of some of his bigger points.
“There’s no such thing as bad publicity.” It’s an old saying, but it’s one that is worth repeating. In Hay’s mind, both negative and positive news stories can have an effect on a business, the only difference in the impact is whether a company chooses to embrace it or ignore it. By owning up to past mistakes, or confessing to a scandal, it can often make a company look more sympathetic to the public than if they tried to fight it.
Awareness is Key
While negative news stories can help build up a brand, that doesn’t mean negative advertisements should always be embraced. In fact, Hay says that it’s important for businesses to always keep an eye on how their brand is being perceived online. While a negative news story can improve a company’s digital presence, it can always sway public opinion if handled poorly. An online reputation management agency can help manage this balance and ensure that a company’s image is always being positively presented.
Keep Your Staff Coordinated
One of the biggest issues with managing a brand online is coordination. When different people in a company start leaking contrary information, it can make the company appear disjointed and possibly even incompetent. Again, an agency that specializes in online reputation management can help with this. Of course, the best way to improve coordination is to develop a reputation defense strategy directly with staff members. By having a readily available defense strategy, businesses can protect their interests regardless of when their reputation is at stake.
While there’s plenty more that could be discussed with each of these issues, they should serve as an effective baseline for businesses that are interested in improving their digital media presence.